I work as a freelance writer, journalist and PR consultant, specialising in promotion through media storytelling. I produce content for websites and social media, as well as traditional press articles. I also provide advice on reputation management.
My kind of PR is what you could call ‘brand journalism’. It is strategic storytelling, stories written the way a journalist would write them (because I am one) — without losing sight of an organisation’s overall objectives, when it comes to building a profile or a particular narrative.
It starts with the press release but covers so much more as the explosion of digital media means you can use channels such as Facebook, Twitter and blogs to reach your readers.
As well as being a PR, though, I also work as a journalist, having started out in newspapers 20 years ago. Some pieces of pure journalism have been known to make their way onto this blog too, when I’ve felt strongly enough about a particularly issue.
If I can help you with any kind of writing – be it a press release, a newspaper feature or website content – please do get in touch to talk about what you need.
PS. A COUPLE OF TESTIMONIALS…
“As General Manager of Point and Sandwick Trust I was acutely aware that our press releases, social media profile and public relations were falling some way short of the mark despite our ‘good news stories’, and for that reason we hired Katie to raise our profile and generally manage our public relations.
“She has done this very successfully for us, with some of our good news stories achieving national coverage on radio, television and trade journals, and we look forward to continuing working closely with Katie to maintain our profile and get our story told.”
(Donald John MacSween, General Manager, PST)
“Acair has been fortunate to work with Katie Laing over a number of years. She has produced PR copy for us for several very different situations and each time has quickly grasped the essential qualities of the ‘story’, followed through any research and interviews and most importantly allowed review of the final draft before signing off for media use — always meeting the deadline.”
(Agnes Rennie, Manager, Acair)